Last year, I got serious about starting my freelance writing biz. I've been fortunate to have contract work that's been keeping us fed, clothed, housed and all that good stuff, but I realized that relying on one client was short-sighted, especially since I would prefer to continue working from home. So, I got serious.
I incorporated my biz (SZC Communications), started some marketing stuff, reached out to former colleagues, joined professional groups, hit the social media sphere (blogging included, although I know I've been neglecting this one. The good stuff is at The Pink Pen Blog!), all the stuff that you're supposed to do. And I started reading. Lots and lots of reading.
And I keep reading, "Find and own your niche." My niche. What on earth is my niche? I've been a specialist in being a generalist for almost a decade now! What do I write about? Senior health, Alzheimer's disease, personal finance, marketing, adventure vacations, gardening, communications, publishing, social media, science, environmental issues... see my drift?
I like the variety. I like being the Queen of Random Trivia (because yes, after all those years writing about all those topics, I am the Queen of Random Trivia).
So drilling down to find my niche has been hard. I do sometimes feel as though I'm going through an identity crisis. Which me is the most marketable? Sigh. I guess I'll figure it out one of these days!
